Privacy Policy

Your privacy is important to us. To better protect your privacy, we provide this notice explaining our information practices and the choices you can make about the way your information is collected and used by Formula Experiences.

The information we collect

Through Formula Experiences website, digital media,  and at our facilities; you can order services to participate in our driving experiences. Your personally identifiable information may be required to engage in these activities as well as to receive services that you may have requested. The types of personally identifiable information that may be collected at these pages and elsewhere include but are not limited to: name, address, driver’s license information, age bracket, gender, height, weight, food allergies, e-mail address, telephone number, and credit or debit card information.

We may also collect information about your personal or professional interests and use of or opinions about various services. For instance, we may ask you to identify your interests, hobbies or driving experience.

We may also collect certain non-personally identifiable information when you visit our web pages or use our applications, such as the type of browser and operating system you are using, your IP Address and your Internet service provider, and location-based information.

How we use your information

We may use the information you provide about yourself or others to fulfill requests for services, to respond to inquiries from VIR, or other service providers, and to offer other products, programs or services that may be of interest.

We may combine information we receive with outside records and share such information with third parties to enhance our ability to market to you those products or services that may be of interest to you.

We sometimes use the non-personally identifiable information that we collect to improve the design and content of our marketing and website, and to enable us to customize your Internet experience. We also may use this information to analyze site usage, as well as to offer you products, programs or services.

We will disclose information we maintain when required to do so by law, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.

Employees and contractors of Formula Experiences that have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Notice by, for example, not using the information for any purpose other than to carry out the services they are performing for Formula Experiences.

Please note that if Formula Experiences is sold or otherwise disposed of, including through merger of, consolidation or sale of assets, the relevant customer database, including personally identifiable information we may possess about you, may, in whole or in part, be sold, disposed of, transferred or otherwise disclosed as part of that transaction.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Notice. Inadvertent disclosures may result, for example, when third parties misrepresent their identities in asking the site for access to personally identifiable information about themselves for purposes of correcting possible factual errors in the data.

 

 

Privacy options

 

If you prefer not to receive e-mail marketing from Formula Experiences, please let us know at info@formulaexperiences.com.

Collection of Information by Third-Party Sites and Sponsors: Sometimes our site may contain links to other sites whose information practices may be different than ours. You should consult the other sites’ privacy notices, as we have no control over information that is submitted to, or collected by, these third parties.

Formula Experiences website may use reputable third parties to present or serve advertisements and to conduct research. This privacy notice does not cover any use of information that such third parties may have collected from you (e.g., type of browser, operating system, domain name, day and time of visit, page(s) visited) or the methods used by the third-parties to collect that information (e.g., cookies, web beacons and clear gifs).

Cookies

To enhance your online experience we use cookies. Cookies are text files we place in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your e-mail address or other personally identifiable information unless you choose to provide this information to us by, for example, registering at one of our sites. However, once you choose to furnish the site with personally identifiable information, this information may be linked to the data stored in the cookie.

We use cookies to understand Internet usage and to improve our content and offerings. For example, we may use cookies to personalize your experience at our web pages (e.g., to recognize you by name when you return to our site), save your password in password-protected areas and enable you to use shopping carts on our sites. We also may use cookies to offer you products, programs or services. Similarly, as part of an arrangement with our business partners (including, those who present or serve the advertisements that you see on our web pages) we may also access cookies placed by others and allow others to access certain cookies placed by us.

We may also use small pieces of code such as “web beacons” or “clear gifs” to collect anonymous and aggregate advertising metrics, such as counting page views, promotion views or advertising responses. These “web beacons” may be used to deliver cookies that conform to our cookie policy.

Our commitment to security

We have put in place appropriate physical, electronic and managerial procedures to safeguard and help prevent unauthorized access, maintain data security and correctly use the information we collect.

Special Note for Parents

The site you are visiting is for Formula Experiences adult audience sites and is not intended for use by children.

How to Contact Us

If you have any questions or concerns about the Formula Experiences Privacy Notice or its implementation please contact us info@formulaexperiences.com